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PM - Analytics Server
Leading service providers today perform continual pricing analytics on their event or transaction records and related pricing data. This process drives scientific price design and detailed analysis of current usage patterns, costs, and revenue trends.
By examining the revenue curves and costs associated with high-value accounts, both retail customers and enterprise clients, the carrier develops a clear understanding of margins and the impact of specific geographical and temporal calling patterns.
In addition, unanticipated patterns and “surprises” always emerge from granular analysis of very large usage and its pricing, insights that are invaluable to the service provider.
Pricing analytics is benefiting greatly from technology advances in storage and networking technologies that enable much lower cost points for storing and transforming the extremely large data sets needed for Tier 1 pricing analytics. As handling of large data sets has become possible, new possibilities for more granular analysis have opened up making analysts and business specialist teams far more productive than they have ever been.
A critical limitation, however, is the poor flexibility, high cost, and very long development time inherent to most current solutions. Analysts want to continually update the ways they process the regular (monthly) feed of CDRs, as patterns are detected and analysis leads to new insights. The pricing plans and packages of the carrier (and of its key competitors) need to be accurately modeled, and these models must change frequently to reflect new pricing policies.
The PriceMaker Enterprise Pricing Server is extremely flexible with a configuration-driven design that enables powerful pricing analytics in a dynamic world. As business requirements change from month to month, PriceMaker can be quickly adapted to reflect changing cost, pricing, and analysis models. Even complex processing rules can be handled quickly, easily and directly by pricing analysts using PriceMaker’s unique rules-management interface based on spreadsheet-like logic.
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