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FOR IMMEDIATE RELEASE

RateIntegration launches RLM 3.0 for Loyalty Management

IDC, Sergel-TeliaSonera, Sicap and RateIntegration to host “Loyalty in a Converged World” webinar on September 6, 2007

Research Triangle Park, NC and London, UK – August 22, 2007 – RateIntegration, Inc., the leading provider of Revenue Lifecycle Management solutions to the Information, Communications, Entertainment, Internet and Financial Services markets world-wide announced the launch of its RLM 3.0 Loyalty Manager for Loyalty Management. “The loyalty management solution was developed based on specific service provider requirements targeting higher subscriber affinity and revenue per unit” stated Thomas Thekkethala, CEO of RateIntegration.

The webinar, “Loyalty in the Converged World” will be hosted by IDC, Sergel-TeliaSonera, Sicap and RateIntegration on September 6, 2007 at 10am-11am EDT USA / 3pm-4pm BST. The web event will provide a strategic overview of loyalty management and explore how service providers can leverage the experiences of other industries using loyalty programs for greater customer satisfaction and retention. For example, American Airlines processes over 4 million frequent-flyer awards in its loyalty program annually. Recent market studies indicate that US and EU subscribers would be very receptive to similar programs if offered by their telecommunications service providers.

During the webinar, Ms. Shira Levine, a senior OSS/BSS analyst at IDC, will provide market perspectives on loyalty from other industries. Mr. Magnus Lindgren, VP at Sergel-TeliaSonera, will discuss the operational experiences of TeliaSonera on loyalty and advanced discounting and will also present emerging requirements in this area within the highly competitive Scandanavian mobile market. Finally, Dr. Bert J Dempsey, VP of Product Management at RateIntegration, and Mr. Stefan Stoffels, Director of Product Management at Sicap, will discuss how to address the challenges of implementing loyalty programs with a third generation loyalty management platform that leverages your existing OSS / BSS infra-structure. 

About RateIntegration
RateIntegration is the leading provider of Revenue Lifecycle Management solutions to the Information, Communications, Entertainment, Internet and Financial Services markets world-wide. Revenue Lifecycle Management encompasses Modeling (re-pricing, what-if / RFP simulations & competitive analysis), Pricing (quoting, charging, rating, discounting, loyalty, promotions & revenue share, settlement), Assurance (cost & revenue assurance, SLA & contract compliance) and Analytics (revenue, cost and profitability & credit scoring) to maximize the profitability of any new or existing service or custom agreement across the entire revenue lifecycle.

RateIntegration’s RLM solutions are based on the industry’s only third generation pricing and loyalty engine (PriceMaker™) that can be implemented without replacing your existing systems, without creating multiple copies of your existing data and with zero on-going IT development costs and delays, delivering the lowest total cost of ownership in the industry. The Company’s patent-pending software solution was designed and developed by a core team of PhD level engineers and industry veterans with backgrounds steeped in developing and implementing loyalty and revenue lifecycle management solutions for major service providers throughout the world. The company’s RLM solutions process over $15 billion annually and continue to generate documented savings of tens of millions each year.

For more information, visit www.rateintegration.com.


About attending Loyalty in a Converged World
Registration for the webinar is free and available here: https://www.gotomeeting.com/register/841365925
Materials and a recording of the event will be made available to attendees, on request, after the Sept 6th webinar.

For More Information:

Sandeep Tripathy
(919) 484-2442
stripathy@rateintegration.com

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