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About MTC Vodafone (FastLink)
MTC-Vodafone is the leading mobile operator in the Middle East and Africa with over 4 million subscribers in the Middle East region and over 6.55 million subscribers in Africa. MTC's operating subsidiary in Jordan, Fastlink, maintains an estimated 71% market share with 1.7 million subscribers growing at 30%. Fastlink launched the first commercial GPRS and MMS service in the country.
Business Background
After its markets were deregulated, FastLink was faced with aggressive competition from new operators and its market share dropped to 71%. New operators entered the market with new service offerings, competitive pricing, discounting and bundling plans that led to subscriber loss and churn at FastLink. In formulating an aggressive response, FastLink realized that its existing vendor-supplied billing systems did not support these new business dynamics of rapidly changing pricing requirements driven by a highly competitive consumer-oriented market.
Business Benefits / ROI with RateIntegration Pricing Engine
Fastlink's past experience with projects of this scale was that they typically took between 12 and 18 months. The solution went from concept to implementation by TechMahindra (a RateIntegration SI partner) including a web-based, highly flexible product catalogue in less than four months and delivered significant benefits:
- Reduced "time-to-market" for new consumer service by 80% without replacing their existing BSS/OSS architecture. (Forty new voice, data and IP services were added in the first 2 months reducing times from 1 week to 8 hours)
- Reduced "time-to-bill" for consumer services by 85% (Processing times reduced from 12 hours to less than 1)
- Pricing is now completely managed from concept to implementation by product managers and analysts enabling increased revenue visibility and revenue recognition by 95% (on-line versus 30-45 days previously)
- Supports a 30% growth in event volume with the new services offered while leveraging existing data and processes already in place
- Major benefits achieved by putting the business user in control of the business process, thereby reducing the continuous flow of the consumer market-driven project requests to the IT department and reducing the maintenance cost of the overall billing systems.
- The PriceMaker Enterprise Pricing Server has delivered carrier-grade reliability and scalability and will be the basis for all pricing applications including wholesale and interconnect billing and audit.
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wireless services and their flexibility in being able to meet Fastlink's special needs ensured that we had a very smooth implementation.’'