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About Swisscom Mobile
Swisscom Mobile is the market leader with a 63% share of all domestic wireless customers. Its brand stands for quality, customer service and first-to-market innovation. About 35% of Swisscom Mobile’s subscribers (1.6M in 2006) are pre-paid customers. Pre-paid services include voice, data and value-added services.
Background
In 2006 Swisscom Mobile launched a strategic initiative to optimize its revenue life cycle management to accelerate subscriber revenue and profitability. The assurance program for prepaid subscribers examined revenue leakage and billing accuracy. Frequently changing business requirements demanded a more flexible, cost-effective and scalable assurance solution than the legacy systems in place. Revenue assurance improvements were critical to ensure pricing business rules that were visible and directly auditable by RA analysts and to handle near real-time processing of the rapidly growing number of pre-paid CDRs feeding the revenue assurance processes.
Business Requirements:
- Enable a rapid implementation of all current pricing logic for revenue assurance of voice and data, including all roaming partners, content providers and dealer networks
- Manage multiple revenue streams for voice, messaging and data/content in real-time
- Quick and easy integration of MVNOs
- Provide a transparent format for pricing rules suitable for direct audit by business analysts including SOX compliance of Revenue Assurance Operations and Reporting
- Easy implementation of standard tariffs and tactical promotional offers
- Provide flexible standard reporting and configurable alerting mechanism
- Analytic GUI for fraud investigation and probing
IT Requirements:
- Integration into existing network platforms (IN and MSC)
- Browser based revenue management portal with secure authentication and administration
- Security compliance for DMZ and SOX-compliant environment
Business Benefits / ROI
- Turn-key installation completed in less than 10 weeks for all revenue domains national and international
- All pricing scenarios were modelled in the first 3 weeks of the implementation, with last-minute additional requirements added later with only one day’s effort
- Integration of two MVNOs, namely Tele2 and m-budget
- Direct review and audit of the executable business logic down to the smallest nuances by RA analysts
- Immediate savings generated from small errors detected in pricing logic implementations
- Three day training for RA team to take control of maintenance and on-going evolution of the pricing rules
- Custom “fuzzy logic” to recognize and compensate slightly differing volumes within CDRs from MSC and IN
- Configurable alerting using thresholds to avoid revenue loss (retail) and direct costs (wholesale roaming invoices)
- Interface to IN platform (ISCP) and TADIG file format (TAP files)
- The RAS Revenue Assurance Server based solution now supports near real-time re-pricing and revenue assurance processing on all CDRs generated by pre-paid services supported within the Swisscom Mobile network. It provides a level of flexibility, usability and performance that is unprecedented in more conventional RA solutions.
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RA related projects.'