Despite all the investment made by service providers, industry statistics continue to show that churn, new subscriber additions and average revenue per user (ARPU) are still falling. Traditional campaign management is falling short of what is required because the convergence of devices and readily available high bandwidth connectivity has led to a dramatic shift in the relationship between service providers and their customers.

RateIntegration is the leading provider of interactive loyalty promotions and mobile advertising solutions to the global Telecom, Retail and Financial Services markets. Customers include leading service providers like BT, Vodafone, KPN, Swisscom and TeliaSonera as well as emerging companies like Zain and iDEA Cellular.

The Company’s flagship product, RLM, is the industry’s leading next-generation Customer Loyalty Management solution which enables service providers to move beyond traditional campaign management to real-time, personalized and interactive loyalty promotions resulting in reduced customer churn, increased revenue per customer and new customer growth as well as revenues through partners and mobile advertising. RLM can be deployed, without impacting existing IT resources or business systems, either as an in-house implementation or it can be delivered rapidly as a Cloud service. Regardless of the deployment option, RLM empowers business users to define, manage and launch ANY loyalty or mobile advertising campaign or promotion without any on-going IT programming support.

So the RateIntegration Loyalty Manager (RLM) delivers real time, personalized and interactive customer experiences such as messages, promotions and mobile advertisements, however, our solutions goes even beyond that. In the world of customer loyalty and customer experience management, it is very much the business side of an organization that creates new loyalty and marketing initiatives. Marketing executives do not have a preconceived set of promotions they might one day wish to launch – brainstorming and free-thinking often drive their creativity. Hence, they need to be able to imagine, create and launch ANY type of new loyalty concept very quickly before moving on to the next one.

This is what we call “Iterative Innovation” – the process of rapidly implementing a constant stream of entirely new loyalty concepts.

RateIntegration has its corporate headquarters in the Research Triangle Park, Raleigh, NC, USA. Other office locations include New Jersey and California (N. America), Cochabamba, Bolivia (CALA), London, UK (EMEA), Hong Kong and Bangalore, India (Asia). For more information about RateIntegration, please visit www.rateintegration.com or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .