| RATEINTEGRATION AND GARTNER EXPERTS EXPLORE THE TREND TOWARDS EVENT-TRIGGERED MARKETING AND INTERACTIVE, EVENT-DRIVEN LOYALTY PROMOTIONS |
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| Recent WWW-cast with leading experts examines the industry trend in communication service providers (CSPs) moving beyond traditional mass-market campaign management to real-time, event-triggered management of interactive promotions and campaigns |
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| Research Triangle Park, Durham, NC, November 2, 2009 -- RateIntegration, Inc., the leading provider of software solutions for interactive promotions, is pleased to announce a new WWW-available video production with Gartner titled “Why Communication Service Providers are turning to Real-time, Event-triggered Management of Campaigns and Promotions”. |
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| The video features segments by Thomas Thekkethala, CEO of RateIntegration, and Adam Sarner, Senior Gartner analyst responsible for global coverage on CRM and with a focus on market automation. |
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| The featured speakers explore in depth the reasons behind an industry trend towards loyalty solutions offering real-time, event-triggered management of interactive promotions and campaigns, as contrasted with traditional off-line campaign management focused on one-way, one-time communication of fixed offers. |
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| This new approach to loyalty management for reducing churn, raising revenues, and improving brand awareness has proven to be much more effective than traditional mass-market campaign management software. |
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| A few key highlights from the discussion include: |
- Gartner research that concludes traditional mass-marketed promotions are yielding very low response rates of around 2% and declining
- Gartner research that concludes event-triggered marketing with real-time responsiveness has been shown to create about 10 to 15 times the response rate of promotions using mass mailing.
- Overview of successful case studies by RateIntegration, based on the company’s engagement with Tier 1 and Tier 2 operators worldwide who are adopting this approach
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| To view the video interviews, please visit |
| http://www.accelacast.com/programs/gartner_952_rateintegration/ |
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| To download the written transcript of the talks, please visit http://www.gartner.com/technology/media-products/custom_multimedia/rate_integration.html |
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| About RateIntegration |
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| Founded in 1999, RateIntegration established itself in the early part of this decade as a communications industry leader with its core PriceMaker™ platform, an innovative real-time, rules-based and massively scalable event processing platform. PriceMaker was widely adopted for charging, rating, loyalty, billing and settlement solutions at Tier 1 providers around the world. |
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| Based on extensive customer feedback, in 2006-2007, PriceMaker was extended to included account and profile management and upgraded to RLM (RateIntegration Loyalty Manager) to focus on Customer Loyalty Management for the global Telecom, Media, Entertainment, Web 2.0 and Financial Services markets. RateIntegration has over 25 customers worldwide including several long-established Tier I carriers like BT, Vodafone, KPN, Swisscom, and TeliaSonera as well as emerging market carriers like Zain and iDEA. |
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| RLM is the industry’s only real-time, third-generation Customer Loyalty Management solution that supports all levels of promotion complexity from simple mass-marketed loyalty campaigns to programs based on highly targeted micro-segmentation using real-time customer profiles in order to deliver personalized, “just-in-time”, context-sensitive recommendations, advertising, and promotions. |
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| RLM is a “third-generation” solution because it empowers business users to define, manage and launch all such loyalty plans and promotions without any IT programming and because it can be implemented rapidly without changing or replacing any of the existing business support systems in place. |
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| RateIntegration has its corporate headquarters in the Research Triangle Park, Raleigh, NC, USA. Other office locations include New Jersey and California (N. America), Cochabamba, Bolivia (CALA), London UK (EMEA), Singapore and New Delhi, India (Asia). |
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| For More Information: |
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| Please contact RateIntegration Marketing Communications |
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| E-mail:
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