| RATEINTEGRATION AND VANILLAPLUS PUBLISH AN INDUSTRY EXPERT OPINION |
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| “Going beyond traditional marketing campaigns to improve customer loyalty and revenues” |
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| This RateIntegration article examines the need for communication service providers (CSPs) to move beyond traditional mass-market campaign management to real-time, event-triggered management of interactive promotions and campaigns in order to deliver personalized, relevant and timely experiences to the end customer. |
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| Research Triangle Park, Durham, NC, 15 February 2010 -- RateIntegration, Inc., the leading provider of software solutions for interactive promotions to the Telecom, Retail and Financial Services markets, is pleased to announce a new industry expert opinion published in the February edition of VanillaPlus (www.vanillaplus.com) entitled “Going beyond traditional marketing campaigns to improve customer loyalty and revenues”. |
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| In the article, Thomas Thekkethala, CEO RateIntegration, discusses the four major challenges facing telecom operators around the world and how the characteristics of next generation solutions address them in ways not achievable by traditional approaches. |
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| The feature explores in depth the reasons behind an industry trend towards loyalty solutions offering real-time, event-triggered management of interactive promotions and campaigns, as compared with traditional off-line campaign management focused on one-way, one-time communication of fixed offers. |
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| This new approach to loyalty management for reducing churn, raising revenues and improving brand awareness has proven to be much more effective than traditional mass-market campaign management software. |
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| The article addresses key customer loyalty questions including: |
- Why are traditional marketing campaigns not effective?
- How can service providers increase the effectiveness of their marketing and advertising campaigns?
- Why are current IT solutions failing to deliver against marketing’s requirements?
- What are the characteristics of next generation marketing campaign solutions?
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| To download article, please visit: |
| http://www.vanillaplus.com/im_files/pages/VPFeb10_p44-45.pdf |
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| About RateIntegration |
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| Founded in 1999, RateIntegration is the leading provider of interactive loyalty promotions and mobile advertising solutions to the global Telecom, Retail and Financial Services markets. Customers include leading service providers like BT, KPN, Swisscom and TeliaSonera as well as emerging companies like Zain and iDEA Cellular. |
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| The Company’s flagship product, RLM, is the industry’s leading next-generation Customer Loyalty Management solution which enables service providers to move beyond traditional campaign management to real-time, personalized and interactive loyalty promotions resulting in reduced customer churn, increased revenue per customer and new customer growth as well as revenues through partners and mobile advertising. |
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| RLM is a “next-generation” solution because it empowers business users to define, manage and launch all such loyalty plans and promotions without any IT programming and because it can be implemented rapidly without changing or replacing any of the existing business support systems in place. |
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| RateIntegration has its corporate headquarters in the Research Triangle Park, Raleigh, NC, USA. Other office locations include New Jersey and California (N. America), Cochabamba, Bolivia (CALA), London UK (EMEA), Hong Kong and Bangalore, India (Asia). |
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| For More Information: |
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| Please contact RateIntegration Marketing Communications |
| E-mail:
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